The Metals Industry Research and Development Center held a Consultative Dialogue participated in by representatives from the electroplating sector on October 19, 2016 at the MIRDC Silver Auditorium. Industry players joined the Center in discussing and formulating appropriate solutions to relevant issues to help boost the electroplating sector. Dr. Danilo N. Pilar, Chief of the Technology Diffusion Division (TDD) of the MIRDC presented the draft of the Philippine Electroplating Industry Study and actively facilitated the dialogue. The objectives of the event were a) to validate the accuracy of the information gathered during the 2015 survey; b) to seek the industry’s insights on the various concerns of the survey respondents; and c) to finalize the 2015 Philippine Electroplating Industry Study for publication and distribution. Mr. Ruperto C. Magno, former president of the Philippine Electroplaters Association and the Chief Executive Officer of Chrome Dazzler Corporation, was among the participants who generously contributed to the discussion. Other participants are from Brillo Semicon Plating Services; First Aerocote Surface Technology, Iron Lady and Design Finishing Works, Master Coating, Sanno Manufacturing Phils., Van Der Horst Technologies Phils., Inc., Bine Phils., Inc., Rollmaster Machinery and Industrial Services , Neco Chemicals and Pure-chem Technology.


Some of the most relevant matters discussed in the dialogue resulted to the following inputs and recommendation: a) electroplating companies are in need of training for employees; b) the electroplating industry in general seeks reliable service providers for rectifiers; c) the industry players feel positive about the business opportunities being created by the booming aerospace industry; d) electroplating company owners recognize that the best way to gain customer loyalty  is to give quality service. The participants also gave their insights about long-term solutions to enhance productivity of the electroplating industry. 


One of the most pressing challenges faced by the industry is environmental compliance. Company owners are recommending the setting-up of common service facility where electroplating companies can bring their wastewater for treatment at reasonable fees. Also, the industry players agreed with the idea of re-establishing the Philippine Electroplaters Association (PEA) because of the many benefits that industry association membership can offer to them. Mr. Virgilio F. Lanzuela, immediate past president of the Metalworking Industries Association  of the Philippines (MIAP) and CEO of the Rollmaster Machinery and Industrial Services Corp. shared with the group that through the PEA, a proposal for the establishment of a common service facility for waste water treatment may be submitted for funding considerations by DOST. 




Mr. Ruperto C. Magno of Chrome Dazzler Corporation emphasizes the need to unite and be able to move forward.

Mr. Rolly Tan of First Aerocote Surface Technology shares their experiences as a player in the aerospace industry.

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Mr. Virgilio F. Lanzuela of Philippine Die and Mold Association & CEO of Rollmaster Machinery and Industrial Services Corporation explains the benefits of having an organized industry association.

Ms. Ocampo of Van der Horst cites a scenario wherein the industry will be losing revenues due to product related issues.

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 Mr. Rommel Baldevarona of Sanno Manufacturing, Phils.  Ms. Benigno of Neco Chemicals
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 Ms. Marriane Malimata of Pure-Chem Technology  Ms. Corazon Rodriguez of Chrome Dazzler Corporation
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 Ms. Aragona of Chrome Dazzler Corporation

Mr. Leal Brillo of Brillo Semicon Plating Services

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Ms. De Asas of Chrome Dazzler Corporation

 Ms. Verde of Master Coating
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 Ms. Zalda R. Gayahan of MIRDC  Left to right: Ms. Rhodessa Grace A. Mercado, Ms. Zalda R. Gayahan, Ms. Mercedita G. Abutal, and Ms..Lina B. Afable of MIRDC
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